In any Lean Six Sigma or general analysis, once data is collected the first thing any practitioner will do is to histogram the data: I like to say “Histogram-it”. This...
It’s always interesting to read about the Super Bowl commercials. I personally enjoyed the Clash of Clans commercial, original and connect with current and future customers. Also, the movie ads kept the pace in between the game fun and fast. Here are some facts that might have gone unnoticed.
- Overall, the 2015 Super Bowl featured almost 40 minutes of commercials from 41 different parent companies that totaled 56 in-game spots.
- Budweiser’s “Lost Dog” tops the list with 2.17 million shares across the internet. The remaining top 10 accounted for 2.32 million shares leaving the leader in a dominating position.
- Movie trailers accounted for six of the top 10 commercials. Last year, none of the top 10 included a movie trailer.
- 52% of 56 paid Super Bowl ads contained a hashtag, making it the most popular “call-to-action” mechanism.
- Anheuser-Busch and Fiat Chrysler booked the most time, followed by Toyota, Comcast and Microsoft.
- Supercell’s “Clash of Clans” ad starring Liam Neeson scored 404,658 shares. Snickers’ “The Brady Bunch” counted 230,375 shares. McDonald’s “Pay with Lovin’” commercial came in 11th among shares for the 67 in-game ads.
- Actual Game play for the Super Bowl was 12:06 minutes. Halftime show was 12:41 minutes. Total ad time was 1 hours and 29 seconds.
- A 30 second ad spot cost a record $4.5 million or $150,000 per second.
- The average NFL game has 56% of the time showing replays and players not playing football
Gary Kapanowski – Lean Six Sigma Master Black Belt – Excelsior
The following blog is the opinion of Gary Kapanowski and Garykapanowski.com. It is the sole intent to broadcast this opinion from Gary Kapanowski and Garykapanowski.com exclusively and not to reflect on any other institutions or organizations associated with Gary Kapanowski or Garykapanowski.com.