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General Motors will halt production of the Chevrolet Volt electric car for the summer to eliminate over seven months of unsold inventory and smooth the way for the next generation of the hybrid sedan. The first Volt went on sale in 2010 with high expectations, but sales have been lackluster amid low gasoline prices and the release of more capable electric models from competitors. GM has sold about 70,000 Volts to date, far below initial company forecasts.
With the current price of oil and overall state of the consumer, the presence of a majority share in electric or hybrid vehicles looks bleak. At best, the producers could gather a fraction of percent for the total sales volume. This will be interesting to see if and when the buyer behavior changes from the current value proposition to a more environmental proposition.
Gary Kapanowski – Lean Six Sigma Master Black Belt – Excelsior
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