The data is the data when it’s not the data…. As a rule, when data is collected from any source, either known or unknown, all professionals need to apply sensitivity...
I had to give credit to all the media and entertainment organizations for the updated marketing strategy. The customer preferences have changed not for the content but when and how they want the content. Customers prefer flexibility of their products to match their lifestyle. Having access to the catalog in an electronic format allow for the flexibility. Also, the electronic format is preferred by many as an enhanced viewing experience.
This is how you adopt to your changing customer demands. Great Job to Marvel and others like WWE Network, Netflix, Amazon Prime, Hulu, and others.
Gary Kapanowski – Lean Six Sigma Master Black Belt – Excelsior
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