I had to give credit to all the media and entertainment organizations for the updated marketing strategy.  The customer preferences have changed not for the content but when and how they want the content.  Customers prefer flexibility of their products to match their lifestyle.  Having access to the catalog in an electronic format allow for the flexibility.  Also, the electronic format is preferred by many as an enhanced viewing experience.

This is how you adopt to your changing customer demands.  Great Job to Marvel and others like WWE Network, Netflix, Amazon Prime, Hulu, and others.

Article Link:  http://www.marketwatch.com/story/marvel-fans-can-now-binge-read-comics-for-9-a-month-2015-02-11

Gary Kapanowski – Lean Six Sigma Master Black Belt – Excelsior

The following blog is the opinion of Gary Kapanowski and Garykapanowski.com.  It is the sole intent to broadcast this opinion from Gary Kapanowski and Garykapanowski.com exclusively and not to reflect on any other institutions or organizations associated with Gary Kapanowski or Garykapanowski.com.

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